About

Rooted in story. Inspired by the countryside.


I’ve always believed that stories are everywhere; in the way the morning light hits the fields, the quiet rhythm of rural life, or the bond between a horse and their person.


Wild & Rooted grew from that belief: a way to capture and share the moments, people, and places that make countryside life so rich in meaning.


My work sits where art meets story; creating imagery that feels honest, emotive, and deeply connected to its roots. For me, it’s never just about the image. It’s about the feeling it leaves behind.


For Individuals & Families


The countryside is full of stories, big and small. Through equine, canine, and lifestyle portrait sessions, I help you hold onto the moments that matter; the muddy walks, the quiet routines, the bonds that can’t be put into words.


Every portrait is designed to feel timeless; something you’ll look back on years from now and remember not just how things looked, but how they felt. These are heirlooms in the making; pieces that connect generations and celebrate the life you’ve built.



Testimonials

Jen & Eden

Loved meeting you and being put completely at ease - then the photos were just out of this world!!

For Countryside & Rural Brands


Your brand has its own story too; one rooted in place, purpose, and passion.


I help you bring that story to life through photography and storytelling that captures what you do and why it matters.


From the Wild Library (a growing collection of rural-inspired imagery), to bespoke brand photoshoots and content creation, I work with you to build visuals that feel real, grounded, and unmistakably yours.



It’s about giving your audience a glimpse into your world — and helping them feel part of it.

Why Wild & Rooted


Because the best stories are honest ones.


They live in the small moments; the textures, the light, the quiet gestures that define who we are.


Whether you’re a family, a farmer, a maker, or a rural brand; Wild & Rooted is here to help you preserve your story and share it in a way that feels beautifully, authentically you.

Meet Emma


I’m Emma — photographer, storyteller, and countryside wanderer. You’ll most often find me with a camera in hand and muddy boots on my feet, with my dog, Moo; exploring the countryside, or out looking after my three New Forest ponies.


I grew up surrounded by the countryside and its rhythms — the changing seasons, the animals, the sense of belonging that comes from being connected to the land.


That connection is at the heart of everything I create. Wild & Rooted isn’t just my business — it’s my way of helping others see the quiet beauty in their own lives, and giving those stories a place to live on.

I'd love to work together, let's chat!


Inquires:

hello@emmalawsphotography.co.uk